Bilateral Enterprise and Regional Retail

Founded under the joint ownership of Chaudhry Muhammad Awais Afzal and Muhammad Salim Saad Rafeet, Sorouh Tharamad was established to build dependable commercial infrastructure across the Sultanate of Oman.

By combining international trade experience with local market insight, the enterprise directs high-volume community retail through Al Afzal Hypermarkets, serving families and regional trade corridors daily.

Three Pillars of Commercial Strength

Sourcing Integrity

Local Employment

Logistics Execution

Direct supply chain partnerships ensuring consistent, high-volume inventory across fresh provisions and household goods.

Commitment to direct regional staffing, professional development, and community integration across all store branches.

Reliable distribution networks linking coastal Al Batinah supply corridors directly to southern regional markets.

Connect with our commercial management team

For vendor partnerships, distributor liaison, and institutional inquiries.